Writing
Notes on building products
Practical writing about React, Next.js, performance and the craft of product engineering. No listicles, just things I actually use.
What is a freelance product engineer, and when should you hire one?
Product engineers work across product, design and code to ship features end to end. Here is what that means in practice, and when hiring a freelance product engineer beats hiring a framework specialist.
· 3 min read
Product engineeringFreelanceHiringReact performance in practice: a working checklist
A practical checklist for diagnosing and fixing slow React applications: profiling, re-render control, list virtualisation, bundle size and the fixes that actually move the needle.
· 3 min read
ReactPerformanceFrontendSEO with the Next.js App Router: metadata, sitemaps and structured data
How to build an SEO-first Next.js site with the App Router: the Metadata API, canonical URLs, sitemap and robots conventions, Open Graph and JSON-LD structured data.
· 3 min read
Next.jsSEOReact